EVERY DALB WOMAN HAS A UNIQUE STORY TO TELL
SUCCESS, CHALLENGES AND STYLE FROM REMARKABLE WOMEN
There are women who build structures and women who build spaces of belonging. Atena Boca has managed to do both. As the founder of LaPrimulBebe, Atena transformed the isolation of the early months of motherhood into a national movement of support and awareness. But beyond the massive social impact, Atena is a model of self-assured femininity—a leader who chooses to lead through vulnerability and a person who believes in the power of choices made with purpose.
"(...) we can only be free when we use vulnerability to stand before those around us exactly as we are."
In this edition of DALB Women Talks, we explore the inner architecture of a woman who has learned that to care for thousands of mothers, you must first learn to care for your own self, your own balance, and the way you show up in the world.
LaPrimulBebe was born out of a personal need for support. Looking back, how has your relationship with your own vulnerability transformed as the community grew? Do you still see it as a weakness, or is it now your leadership "superpower"?
I’ve had nearly 12 years of putting my vulnerability on display within the LaPrimulBebe community. If I started by letting myself be seen out of fear, over time that fear transformed into courage, then into trust, and finally into strength. I’ve realized that one of our greatest human desires is to be free. And we can only be free when we use vulnerability to stand before those around us exactly as we are.
In a world obsessed with speed, you have built something organic and profound. What have you learned about patience and the importance of small, conscious steps for long-term success?
I think patience is my life's greatest lesson! In the LaPrimulBebe project, I have more patience than in any other area of my life. It certainly helps that no two days are alike, that generations of mothers pass before our eyes, and that we see the results of our work. What I know now, after 12 years, is that nothing lasting can be built without laying at least one brick every day. The fact that we are there day in and day out in our Facebook groups, offering mothers emotional and informational support, has cemented their trust in us.
“What I know now, after 12 years, is that nothing lasting can be built without laying at least one brick every day. ”
We talk a lot about work-life balance, but it often feels like a myth. For you, what does a day look like when you feel you’ve made "clean choices" for your soul, not just for your professional agenda?
After years of trying to keep those scales in perfect balance, I’ve concluded this balance is very difficult to achieve—and if we do reach it, the cost is often too high. What I’ve learned to do instead is look at this balance on a monthly level rather than daily or weekly. If, within a month, I’ve managed to be both at home and at work in satisfying proportions, I feel I’ve kept that balance. I really love an idea I heard from Michelle Obama: "A woman can have it all, but not all at the same time."
You are a pillar for thousands of women. How do you maintain your "inner clarity," and what rituals or boundaries have you learned to set to avoid being overwhelmed by the responsibility you carry?
I have done an enormous amount of inner work, starting 15 years ago when I learned that the only way to grow my projects and relationships was to discover and improve myself. This has always helped me maintain a clarity that guides everything I do. Building and managing the LaPrimulBebe online community also taught me a lot about setting boundaries. In the early years, I would crumble at every mean message, every injustice, or every "adult tantrum" I encountered online. I’ve learned that although people know me through my work and see me as a source of help, it isn't humanly possible to meet every single request. I chose my mission—to support the mothers in my community and, through many projects, the mothers of Romania. But at the end of the day, I am only human, and I need to know when to say "stop."
What moves you most when you see the concrete results of the projects and support you offer?
People's love—that is what moves me most. The way mothers write to us, talk to us, thank us, and show up for us whenever we ask. There is a great depth in the way they interact with us. We realize that the affection they have for us is actually the way our support has reached them.
“(...) the only way to grow my projects and relationships was to discover and improve myself“
Is there a lesson you would like to share with the women who follow you? Any advice for women who want to start a project with social impact?
Choose a mission that makes your soul vibrate—one for which you would climb and descend ten mountains without receiving a dime, or even being willing to pay out of your own pocket. When you find such a mission, the results will be the natural effects of your work. Over the years, I’ve seen countless projects started with profit in mind that closed down and had no impact. The mission must always come first.
Your style emanates a studied simplicity and a lot of self-assurance. How has your relationship with the mirror changed since you became a social entrepreneur?
It has had its high and low points. I’ve learned over time that what the mirror shows me on the outside is in harmony with what I have on the inside. So, at every stage, I try to understand what part of my interior isn’t settled properly and why.
How do you define your personal style? In what way do you think your expression through clothing influences your confidence and presence, both professionally and personally?
Regarding personal style, I’m currently at a point of redefinition. I no longer feel like dressing the same way I used to, and I’m trying to learn and explore this. I strongly believe that how we dress matters a great deal—first and foremost, for ourselves.
In an era of fast consumption, how do you build or manage your wardrobe? Do you prefer pieces that tell a story and "age" beautifully alongside you? How much does it matter to you that your clothes have an ethical story behind them?
I used to be someone who consumed a lot. However, I’ve reached an age where I want a structured, thoughtful wardrobe with staple pieces and a few items I can grow old with.
“ I've learned over time that what the mirror shows me on the outside is in harmony with what I have on the inside.”
Many mothers in your community feel they lose their stylistic identity once children arrive. What advice would you give women who want to regain that spark of confidence through how they present themselves to the world?
I think that after giving birth, mothers have so many roles to play that stylistic identity simply isn't a priority. I would tell them to be gentle with themselves, give themselves time, and focus on what is important to them. The moment will come when sleepless nights become fewer, children become more independent, and they can put themselves first more often. And when they find the energy for it, they should ask for help from people who are experts in the field.
From your interaction with the DALB universe, is there a specific detail—perhaps a piece, a fabric, or a design structure—that resonated with how you see yourself as a woman?
The red voile “Petal” shirt. The integration of feminine elements harmonizes perfectly with the structured lines of the cut, creating a natural extension of my typology.
What makes you smile at the end of a long day when you think about the legacy you are leaving through LaPrimulBebe?
I smile every time a mother says that, because of what we do at LaPrimulBebe, she felt less alone, felt like a good mother, found solutions to her problems, or simply felt she belonged to a group of women ready to catch her when she falls.
If you had to choose a single word to define your next few years, what would it be and why?
Wisdom. That is what I’m seeking in the coming years. To better understand the world I came into.
© DALB 2026
Atena’s pick
A study in contrast — the softness of voile meets the precision of structure, creating a piece that feels both expressive and composed.